Paramount's New Licensing Strategy

Rob Lowe, host of Fox game show The Floor, made a lot of noise last year when he detailed how it was cheaper to bring 100 Americans to Ireland than to walk across the lot at Fox and shoot it in LA. The Floor, which is shot just outside of Dublin, Ireland, is one of […]

During Bob Bakish’s years as CEO of Paramount, the company licensed marquee properties like Yellowstone and South Park to third-party buyers in multi-year, eyebrow-raising deals. David Ellison, who took the helm of Paramount after its merger with Skydance last year, told Wall Street analysts M