Entertainment
Gen Z and Gen Alpha Boost Box Office
Top movie marketers discuss the growing influence of Gen Z and Gen Alpha on box office trends, highlighting their impact during this spring’s strong performances.
Coverage timeline — 1 article
Variety
On today’s episode of “Daily Variety” podcast, we hear from top movie marketers who discuss the uptick in Gen Z and Gen Alpha moviegoing that is helping to drive this spring’s strong box office. And Variety’s Michael Schneider brings us a bonkers “10 Questions With” Colin Han
2026-05-05 18:57 UTC