Sport
Fifa Changes Sponsorship Deals
Fifa and Panini ended their long-standing partnership, with Fanatics set to provide collectibles starting from the 2031 World Cup. The change affects future marketing strategies for major sporting events.
Coverage timeline — 1 article
BBC Sport
Fanatics will provide collectibles such as sticker albums for Fifa from 2031 onwards after a new deal was signed on Thursday.
2026-05-07 16:14 UTC