Entertainment

AI Integration and Media Consolidation at TV Upfronts

Updated 2026-05-11 12:15 UTC 1 source Neutral

The TV upfronts are highlighting the integration of AI in advertising and media consolidation reshaping the line-up. Advertisers will hear about upcoming live events and how technology is changing the industry.

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CNBC

At TV upfronts, AI is in and corporate shuffles are reshaping the line-up

Advertisers will be hearing about the slate of live events in the coming year — and how AI is being integrated. Plus, media consolidation reshapes the line-up.

2026-05-11 12:11 UTC