Entertainment

Disney’s Upfronts Strategy and FCC Scrutiny

Updated 2026-05-11 16:45 UTC 2 sources Negative

Disney’s Rita Ferro details the company’s cross-platform strategy at the upcoming May 12 presentation to advertisers. Meanwhile, FCC Commissioner Anna Gomez warns Disney CEO Josh D’Amaro of a “coordinated campaign” against ABC.

Coverage timeline — 2 articles

Deadline

Commissioner Warns Disney’s Josh D’Amaro That FCC Has Been Weaponized Against ABC: “The Process Is The Punishment”

Anna Gomez, the sole Democrat on the FCC, warned Disney CEO Josh D’Amaro that the agency has been engaged in a “coordinated campaign of censorship and control” against ABC, citing a series of investigations against the network. In a letter to D’Amaro on Monday, Gomez accused

2026-05-11 16:37 UTC

Variety

LISTEN: Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands

On today’s special Upfronts-themed episode, Rita Ferro, Disney’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details Disney’s plan to link the live spectacle of the Grammys, the Super Bowl and the Oscars for big brands.

2026-05-11 16:42 UTC