Entertainment

Amazon Upfront: Star-Studded Ad Sales Pitch

Updated 2026-05-12 00:15 UTC 2 sources Neutral

Amazon held its annual upfront presentation at the Beacon Theater in New York, featuring stars like Michael B. Jordan, Chris Pratt, and Oprah Winfrey to pitch their TV offerings to advertisers. The event aimed to showcase Amazon's growing influence in the entertainment industry.

Coverage timeline — 2 articles
Variety
Amazon made its pitch to advertisers at their annual upfront presentation in New York on Wednesday, with the TV arm of the e-commerce giant packing in the star power once again. Like the great Steve Aoki last year, Diplo got the crowd warmed up with a rousing DJ set that actually got advertisers on
2026-05-12 00:10 UTC
Deadline
Amazon clearly spared no expense with their Upfront as celebrated DJ and record producer Diplo warmed up the crowd for the streamer’s evening event. Kacey Musgraves soon followed with performance of Dry Spell and Butterflies that reminded the crowd that this is no longer your television mother’s Upf
2026-05-12 00:10 UTC
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