Business

Kraft Heinz's Brand Modernization Efforts

Updated 2026-05-13 09:45 UTC 1 source Neutral

Kraft Heinz is revamping its portfolio by introducing new products like electrolyte packets for Kool-Aid. The company aims to boost sales through modernization amid declining brand performance.

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CNBC
Parent company Kraft Heinz is trying to reverse slumping sales by modernizing many of its legacy brands.
2026-05-13 09:30 UTC
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