Business
TV Companies Partner to Tie Commercials to Business Results
Nine major TV companies have partnered with Open AP to introduce a standardized way of connecting exposure to TV commercials with business results. The initiative aims to provide more accurate and actionable insights for advertisers.
Coverage timeline — 1 article
Variety
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros. Discovery have struck a partnership with Open AP that aims to introduce a single, standardized way to connect exposure to TV commercials with business results, the l
2026-05-13 12:00 UTC