Entertainment

Disney's Super Bowl Ad Campaign Struggles

Updated 2026-05-13 21:20 UTC 1 source Negative

Disney faces resistance from large advertisers for its $20 million Super Bowl ad campaign, with some companies opting to pay only $10 million per 30-second spot.

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Variety

Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE)

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other inventory tied to its 2027 broadcast of Super Bowl LXI, Disney appears to more willing t

2026-05-13 21:11 UTC