Business

Retailers Enhance AI Shopping Assistants

Updated 2026-05-13 22:20 UTC 1 source Neutral

Amazon is integrating its AI shopping assistant Rufus with the Alexa+ platform, following CEO Andy Jassy’s recent praise. This move aims to improve customer service and compete in the evolving retail technology landscape.

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MarketWatch

Retailers keep tinkering with their AI shopping assistants, in search of better service

Amazon will combine its Rufus AI shopping assistant with its Alexa+ platform, just two weeks after CEO Andy Jassy sang Rufus’s praises.

2026-05-13 22:03 UTC