Tech
Xbox Renames to XBOX
Microsoft has officially renamed Xbox to XBOX after a fan poll. The rebranding is part of a broader effort to modernize the brand and appeal to younger audiences.
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The Verge
Xbox just allcapsmaxxed: meet XBOX. This isn't a joke, Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX? The results were in favor of XBOX, and the company has now renamed its X a
2026-05-15 23:10 UTC