Business

Swatch CEO Defends Watch Launch

Updated 2026-05-19 12:05 UTC 1 source Neutral

Nick Hayek Jr., the CEO of Swatch, defended a recent watch launch that caused overcrowding in UK stores. He acknowledged the event's chaotic nature but downplayed its significance.

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BBC News

Swatch boss defends watch launch that sparked chaos and closures

Nick Hayek Jr says the pocket watch launch saw "overcrowding like hell" at a small number of its UK stores.

2026-05-19 11:47 UTC