Business
E.l.f. Beauty Adjusts Prices Amid Economic Pressures
E.l.f. Beauty is reducing some of its previously increased prices due to high gas costs and consumer resistance, reflecting ongoing economic challenges for the cosmetics industry.
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CNBC
E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'
E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that back amid a consumer pullback.
2026-05-20 20:26 UTC