Business

Gen Z's Spending Habits Shift Amid Economic Pressures

Updated 2026-05-20 23:05 UTC 1 source Neutral

E.l.f. Beauty announced it will cut prices on some products due to higher gas prices and concerns about the rising cost of living impacting consumer spending habits among Gen Z.

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MarketWatch

Gen Z may be shying away from cosmetics, as higher gas prices hit spending

E.l.f. Beauty says it will cut prices on some products, following tariff-related increases last year and concerns about the rising cost of gas.

2026-05-20 22:51 UTC