Business

Local TV Struggles as Political Ad Spending Shifts Online

Updated 2026-05-23 17:05 UTC 1 source Negative

Midterm political ad spending on local television is expected to decline by 7% this cycle, while online advertising could see a significant increase of 35%. This shift poses financial challenges for traditional media outlets.

Coverage timeline — 1 article

MarketWatch

Local TV faces financial pinch as political ad spending increasingly moves online

Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could jump 35%.

2026-05-21 18:47 UTC