Entertainment

Hooters Rebrands as Family-Friendly Restaurant

Updated 2026-05-24 03:05 UTC 1 source Neutral

Hooters, the well-known restaurant chain, is rebranding to focus on a family-friendly image. CEO Neil Kiefer announced plans to shift the brand's identity.

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The Hill

Hooters aims to rebrand as family-friendly restaraunt

Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.

2026-05-23 11:50 UTC