Business
Cricket Rights and Market Pricing
Uday Shankar, vice-chair of JioStar, warns that cricket boards are pricing themselves out of their largest market. The Indian platform serves over 500 million viewers and spends heavily on content rights.
Coverage timeline — 1 article
Variety
“Cricket is at a crossroads,” says Uday Shankar. As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he is not speaking
2026-05-25 09:40 UTC