Business

Apple's AI Strategy

Updated 2026-07-31 00:40 UTC 1 source Neutral

Tim Cook, Apple’s outgoing CEO, sees the company’s hybrid AI strategy as a competitive weapon. The firm plans to charge for AI services through iCloud.

Coverage timeline — 2 articles

CNBC

Tim Cook sees Apple's hybrid AI strategy as a 'competitive weapon'

Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence through iCloud.

2026-07-31 00:23 UTC

CNBC

Apple's surge to record highs faces a major test next month. What it must do to pass

The iPhone maker's WWDC kicks off on June 8, offering Apple another chance to impress Wall Street on AI.

2026-05-26 20:47 UTC