Business
Rentrak Returns as Advaya Capital Buys Comscore Movies
Advaya Capital acquires Comscore’s box office analytics division for $70 million and renames it Rentrak. The deal restores the former name to a key player in movie industry data collection.
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Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies — which collects transaction level data from approximately 34,000 theaters and more than 200,000 scree
2026-05-27 22:55 UTC