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Ferrari CEO Defends Electric Car Price

Updated 2026-05-28 12:20 UTC 1 source Neutral

Ferrari CEO Benedetto Vigna defended the $640,000 price tag for the company's new fully electric Luce model. He argued that it reflects the value of innovation.

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Ferrari CEO defends $640,000 price tag for its first fully electric car

Ferrari CEO Benedetto Vigna on Thursday said the cost of the manufacturer's new Luce model was a fair price to pay for innovation.

2026-05-28 11:23 UTC