Tech
Roku's Strategy Revealed
Roku’s success is attributed to its focus on serving a niche market rather than competing with tech giants.
Coverage timeline — 1 article
The Verge
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover states." The remark
2026-05-28 15:30 UTC