Business

Disney Ad Business Expansion

Updated 2026-05-31 10:20 UTC 1 source Positive

Disney is expanding its advertising business, targeting major events like the Super Bowl, Oscars, and Grammys in 2027. Global ad president Rita Ferro is spearheading this initiative.

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CNBC

Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push

Disney is selling ads for the Super Bowl, Oscars and Grammys in 2027, all major advertising revenue drivers. Global ad president Rita Ferro is leading the charge.

2026-05-31 10:00 UTC