Apple's Smart Glasses Strategy

Apple isn't just looking to take on Meta in the smart glasses market; it's looking to upend eyewear as a whole, according to Bloomberg's Mark Gurman. When the Apple Watch launched, it wasn't simply competing against the Pebbles and the Motorolas of the world. The company also had Swatch, Fossil, and

According to Mark Gurman, Apple is planning to reveal its first smart glasses at WWDC next June, with an expectation that they'll launch by the end of 2027. Part of the hold-up may be around the company's efforts to get its privacy features and messaging in order. Smart glasses in general, and Meta'