Tech

Apple's Smart Glasses Strategy

Updated 2026-05-31 21:50 UTC 1 source Neutral

Bloomberg’s Mark Gurman reports that Apple is aiming to disrupt the entire eyewear market with its smart glasses strategy, similar to how it transformed the watch industry.

Coverage timeline — 1 article
The Verge
Apple isn't just looking to take on Meta in the smart glasses market; it's looking to upend eyewear as a whole, according to Bloomberg's Mark Gurman. When the Apple Watch launched, it wasn't simply competing against the Pebbles and the Motorolas of the world. The company also had Swatch, Fossil, and
2026-05-31 21:33 UTC
Share: Twitter / X LinkedIn