Entertainment

Authentic Brands Group Discusses Evolution of Celebrity Estate Management

Updated 2026-06-01 19:05 UTC 1 source Neutral

CEO Jamie Salter of Authentic Brands Group discusses the changing landscape of managing celebrity estates. The company, which oversees Marilyn Monroe's legacy, sees new opportunities in creating content beyond simple licensing.

Coverage timeline — 2 articles

Variety

The Monroe Doctrine: How Marilyn Set the Standard for Incandescent Stardom

Marilyn Monroe still casts a long shadow across Hollywood. The highs and lows of her life and work are a constant source of comparison for fast-rising female stars. Especially if they happen to be young, talented and blonde. Monroe’s indelible image defines what it means for an actor to achieve a tr

2026-06-01 19:00 UTC

Variety

Authentic Brands Chief Jamie Salter on the New ‘Blueprint’ for Managing Celebrity Estates: ‘It’s No Longer About Simply Licensing an Image’

The business of managing celebrity estates has changed exponentially in the 15 years since Authentic Brands Group became the caretakers of Marilyn Monroe. The emergence of a global content marketplace has greatly expanded opportunity to create TV shows, movies, documentaries, games and more for thos

2026-06-01 19:01 UTC