Tech
Snapchat Acquires AR Firm to Boost Efforts
Snap Inc., the parent company of Snapchat, has acquired augmented reality firm Illumix in a bid to enhance its AR capabilities. The deal aims to leverage Illumix’s advanced mapping technology for real-world applications.
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Variety
Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The company’s interest was spurred by Illumix’s work in scaling its mapping technology and building it out for real-world experiences. As part of the deal, Snap will adopt Illumix’s tec
2026-06-04 13:00 UTC