Entertainment
HBO Max Germany Boss Discusses Local Content Strategy
Anke Greifeneder, CEO of HBO Max Germany, discusses her strategy to produce locally popular content. She aims to challenge the status quo and find hits for local audiences.
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EXCLUSIVE: “I try to produce things that have the potential to be the talk of the town.” This mantra has served HBO Max Germany boss Anke Greifeneder well through a career that has seen her become a dab hand at launching American networks and streamers locally, carving out space for orig
2026-06-09 10:30 UTC