Entertainment
JioHotstar’s Tadka Hits 100 Million Users
Tadka, a microdrama platform by JioHotstar, has reached 100 million users in India. Daily watch time per viewer has grown fivefold since launch.
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Variety
Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India. Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement wit
2026-06-11 00:30 UTC