Business
Electronic Arts Expands into Advertisements for Sports Brands
Electronic Arts has launched EA Advertising, a new platform aimed at attracting advertisers focused on sports. The move seeks to diversify the company's revenue streams beyond gaming.
Coverage timeline — 1 article
Variety
Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports. The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who a
2026-06-15 11:00 UTC