Entertainment

YouTube's Original Content Strategy Shifted

Updated 2026-06-15 11:25 UTC 1 source Neutral

Susanne Daniels, former executive at YouTube, predicts the platform will return to original content. She attributes this shift to YouTube’s initial struggle with managing shows like Cobra Kai and its subsequent pivot away from original programming.

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YouTube will pivot back to original content according to former exec Susanne Daniels. She spearheaded the platform’s stunted move into original fare with the likes of Cobra Kai, before exiting the Google-owned platform in 2022 when it moved away from having its own programming. But the veteran exec
2026-06-15 11:13 UTC
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