Business

JioStar Expands Revenue Streams Amid Ad Market Pressure

Updated 2026-06-17 07:25 UTC 1 source Neutral

Indian streaming service JioStar is diversifying its revenue sources by integrating commerce with advertising and subscriptions. CEO Kevin Vaz announced plans to leverage live integrations and branded partnerships at APOS 2026.

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Variety
Indian streamer JioStar is building commerce into a third revenue stream alongside advertising and subscriptions, entertainment CEO Kevin Vaz said at APOS 2026 Tuesday, pointing to live integrations with food delivery platforms and branded movie premiere partnerships as early evidence of a shift he
2026-06-17 07:21 UTC
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