Entertainment
YouTube India Expands into Connected TV
YouTube India is positioning connected TVs as a new prime-time screen, targeting over 75 million adults. The platform unveils a three-pronged strategy to deepen its partnerships with the country’s media and entertainment sector.
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Variety
Connected TV has become YouTube’s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector. Gunjan Soni, country managi
2026-06-17 13:10 UTC