Business

LGBTQ+ Brands Face Consumer Shift

Updated 2026-06-17 15:10 UTC 1 source Negative

A new survey by the Human Rights Campaign (HRC) indicates that LGBTQ+ consumers are increasingly spending with companies seen as supportive of diversity, equity, and inclusion. Major retailers like Target, Walmart, and Amazon are among those losing business.

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CNBC
LGBTQ+ consumers are shifting spending toward companies they view as supporting DEI and away from those seen as retreating, HRC survey finds.
2026-06-17 14:47 UTC
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