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Increased Beer Consumption in Scotland

Updated 2026-06-17 16:40 UTC 1 source Neutral

Scottish soccer fans drank four times the usual amount of Boston Lager at a recent event, causing one pub to run out. The parent company of Sam Adams reported the significant increase in sales.

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ESPN
The parent company of Sam Adams said its Boston Taproom ran out of the brand's flagship Boston Lager over the weekend because Scotland soccer fans drank four times as much as it typically sells.
2026-06-17 17:26 UTC
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