Streaming's New Focus in Southeast Asia

Streaming platforms racing to acquire microdrama content are not simply chasing a trending format – they are buying a direct line into the fast-attention layer where Southeast Asian audiences spend the overwhelming majority of their digital leisure time, according to new research presented at the AP

Southeast Asia’s premium VOD users spend only 8% of their digital life actually watching premium content, while the rest of their time is spent on social, messaging, gaming and short video,” said Media Partners Asia’s Head of Insights Dhivya T. in a presentation at APOS today.  When the TV screen is