Sport
World Cup Brand Battle Heats Up Between Nike and Adidas
Both Nike and Adidas have increased their marketing efforts for the 2026 World Cup, with each brand vying for greater visibility among fans.
Coverage timeline — 3 articles
BBC Sport
Folarin Balogun scored two goals on his World Cup debut, but he is the type of person President Trump is trying to ban under birthright citizenship.
2026-06-19 11:21 UTC
BBC Sport
Fifa’s sprint data has revealed Australia’s Jordan Bos as the fastest player at World Cup 2026, capping a remarkable rise for the Feyenoord defender
2026-06-19 12:43 UTC
BBC Sport
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
2026-06-19 13:01 UTC