Entertainment

Viu Expands Microdrama Content Strategy

Updated 2026-06-21 09:05 UTC 1 source Positive

Viu CEO Janice Lee announced that nearly 20% of the platform’s long-form users are already watching microdramas. The company is expanding its branded content and co-production efforts, as detailed at the APOS 2026 conference in Bali.

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Variety

Viu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push

Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already consuming microdrama content – and the format only launched a few months ago. Speaking onstage at the APOS 2026 conference in Bali, Lee outlined a strategy spanning shor

2026-06-21 08:51 UTC