Entertainment

Amazon Launches New Alexa Ads with Agentic AI

Updated 2026-06-23 05:10 UTC 1 source Neutral

Amazon is using agentic AI to create new ads for its Alexa digital assistant. The technology allows customers to directly purchase products seen in commercials, streamlining the buying process.

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Variety
Alexa, buy me the pizza I just saw in that commercial. Amazon will harness agentic AI, which can determine the steps needed to solve a problem or come up with a solution, to create a new ad format for its Alexa digital assistant that lets customers to from seeing an ad to making a purchase […]
2026-06-23 05:00 UTC
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