Business
PGA Tour Reforms and Amazon Prime Value
The PGA Tour CEO announced significant changes to the tour's structure, aiming to enhance competition and increase payouts. Meanwhile, JPMorgan argues that Amazon Prime is now worth 10 times its annual fee, suggesting potential price hikes.
Coverage timeline — 2 articles
CNBC
Changes to the PGA Tour are designed to elevate competition and raise payouts for winners.
2026-06-23 18:31 UTC
CNBC
An annual Amazon Prime membership is becoming more valuable at the exact moment that subscriber growth is getting harder to come by.
2026-06-23 18:35 UTC