Sport
Sports Trends Shift as Brands Adapt
Social media platforms like TikTok and YouTube are changing how sports leagues engage with younger fans. Meanwhile, the World Cup's sponsorship issues highlight the evolving landscape of sports marketing.
Coverage timeline — 3 articles
ESPN
Don't let the 3-0 scoreline fool you -- Mexico's win over Czechia was as pragmatic as they come, which is just how head coach Javier Aguirre had planned it.
2026-06-25 12:16 UTC
BBC Sport
When we try to suppress something, we often make it more visible - and Fifa is living that in real time with its sponsors.
2026-06-25 10:53 UTC
CNBC
Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time.
2026-06-25 11:00 UTC