Business

NBA Expands in Asia

Updated 2026-06-26 06:10 UTC 1 source Positive

The NBA is focusing on Southeast Asia as a key market for growth, with plans to increase fan engagement and player development. The league sees the region as crucial for its international expansion.

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CNBC

NBA targets Asian resurgence with technology and talent push

Southeast Asia has emerged as one of the NBA's fastest-growing markets for fan engagement, making the region a focal point for both player development and business expansion.

2026-06-26 05:50 UTC