Business

Red Lobster's Shrimp Promotion Controversy

Updated 2026-06-26 09:25 UTC 1 source Negative

A legal challenge has been filed against Red Lobster’s 'Ultimate Endless Shrimp' promotion, which is described as a 'car crash for the company.' Creditors argue that Thai Union's aggressive marketing strategy could harm the business.

Coverage timeline — 1 article
CNBC
"Thai Union doubled down on a campaign to squeeze out every drop of value that it could," creditors said
2026-06-26 07:54 UTC
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