Business

World Cup Advertising Trends and Imposter Scams

Updated 2026-06-26 12:55 UTC 1 source Negative

CNBC discusses advertising trends during the World Cup, noting that non-sponsor brands may be outperforming official sponsors. Additionally, imposter scams led to $3.5 billion in fraud losses for the FTC in 2025.

Coverage timeline — 2 articles

CNBC

Imposter scams led fraud reports to the FTC for fifth straight year in 2025, causing $3.5 billion in losses

The amount lost to imposter scams is part of $15.9 billion in total fraud losses reported to the Federal Trade Commission in 2025

2026-06-26 12:21 UTC

CNBC

The brands winning with World Cup advertising may not be the sponsors

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to authentic branding.

2026-06-26 12:30 UTC