Business

Brands Expanding into Functional Beverages

Updated 2026-06-28 05:55 UTC 1 source Neutral

Starbucks is among the brands capitalizing on the functional beverage trend, with its EMEA manager of Beverage Development highlighting increased sales in protein cold foam. This shift reflects a broader market push towards healthier and more versatile drink options.

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CNBC
"We're selling [almost] as much protein cold foam as we do flat whites," Starbuck's EMEA Manager of Beverage Development Sam Henderson told CNBC.
2026-06-28 05:00 UTC
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