Business

Apparel Brands Target Women’s Market for Growth

Updated 2026-07-02 19:25 UTC 1 source Neutral

Legacy apparel brands such as Levi's, The North Face, and Columbia are investing more in women's products to fuel their next phase of growth. This strategy aims to capitalize on the expanding market segment.

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CNBC

Levi's, The North Face and Columbia are turning to women to fuel their next phase of growth

Legacy apparel brands including VF Corp., Levi's, and Columbia are investing more heavily in women's products and marketing.

2026-07-02 18:49 UTC