Entertainment
World Cup Ratings Surpass Expectations
Fox and Telemundo executives attribute the unprecedented ratings of the 2026 FIFA World Cup to a combination of strategic marketing and viewer engagement. The event has solidified soccer’s mainstream appeal in the U.S.
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For Fox’s Mike Mulvihill, the 2026 FIFA World Cup has put a final exclamation mark on the answer to the decades-old question of whether soccer can ever become mainstream in the U.S. “It’s a settled issue,” said the exec, who is president of insights and analytics for Fox̵
2026-07-03 15:29 UTC