Entertainment

NBC Launches Promotions for Olympics and Anniversary Celebrations

Updated 2026-07-03 16:10 UTC 1 source Neutral

NBC is using the Macy's 4th of July Fireworks special to promote its upcoming 2028 Summer Olympics coverage and celebrate its own 100-year anniversary. The network aims to capitalize on patriotic sentiments during the holiday weekend.

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Variety

NBC Taps into America 250 Moment With Heart-Tugging Promos for 2028 Olympics and NBC100 Celebration: ‘There’s No Place Like Home’

NBC hopes to tap into the feel-good sparks coming out of the nation’s Fourth of July celebrations on Saturday by dropping promotional spots for two top priorities into its annual “Macy’s 4th of July Fireworks” special: the 2028 Summer Olympics and its own NBC100 anniversary celebra

2026-07-03 16:00 UTC