Entertainment

Secret Cinema Celebrates Success

Updated 2026-07-06 10:10 UTC 1 source Positive

Secret Cinema, acquired by TodayTix for $100 million in 2022, is marking its success with the return of 'Grease' and record-breaking pre-sales for 'Pirates of the Caribbean'.

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Variety

Secret Cinema Boss on ‘Grease’ Returning and Record-Breaking ’Pirates of the Caribbean’ Pre-Sales: ‘When People Step Into This Room, They’re Going To Be Beside Themselves’

When TodayTix acquired Secret Cinema in 2022 for a reported $100 million, it marked a new era for the company, which started life as a ragtag bunch of film enthusiasts trying to bring movies to life. Originally, the screenings were kept secret (hence the name) and staged in out-of-the-way locations

2026-07-06 10:00 UTC