Business

Sky’s Acquisition of ITV: Maintaining British Identity

Updated 2026-07-06 10:55 UTC 1 source Neutral

Dana Strong, CEO of Sky, has stated that the company's acquisition of ITV will maintain its 'deeply British' identity despite Hollywood's increasing influence on UK media.

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Dana Strong, the chief executive of Sky, has said that ITV will remain a “deeply British” business after her company agreed a £1.6 billion ($2.1 billion) takeover of a crown jewel of UK broadcasting. Sky’s acquisition of ITV’s television and streaming unit, which was announce
2026-07-06 10:51 UTC
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