Business
Hydration Market Expansion
MarketWatch reported on the growing interest in functional hydration products, driven by social media and health trends. Companies are developing new lines of electrolyte mixes and other innovative beverages.
Coverage timeline — 1 article
MarketWatch
Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’
Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.”
2026-07-11 12:00 UTC