Entertainment

iQIYI International’s Viewership Surge

Updated 2026-07-13 13:55 UTC 1 source Positive

iQIYI International reported a 130% year-on-year increase in global viewership for the first half of 2026, driven by its dual-engine strategy that combines premium Chinese dramas with fast-paced microdramas. 'Pursuit of Jade' and 'Midnight Temptation' led the surge.

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Variety
iQIYI International’s global viewership rose 130% year-on-year in the first half of 2026, the streaming platform said in a report, crediting a dual-engine strategy that pairs premium Chinese dramas with fast-paced microdramas. All 10 titles on iQIYI International’s top Chinese drama char
2026-07-13 13:44 UTC
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